Luxury Store Audit Essay Example for Free

Luxury Store Audit Essay Monaco is a small country, but well known all over the world. All over the world it is known as a place of luxury. Every year a lot of tourists visit Monaco to have a good vacation visiting casinos, luxury restaurants and off course to do a shopping in a most known, luxury brands. In Monaco you can find a lot of different luxury boutiques for every taste; you can find everything from luxury cars to a luxury clothes and accessories. During the course of Luxury audit services we study a lot about the services in luxury stores. So our goal was to divide into groups and to do an audit of few stores. Our group was a big enough for such a mission, so we were thinking how to do it in a better way. And once we got a good idea. According to the information we received during the seminar with Guillaume Rose, in Monaco there are a lot of Russian millionaires, and they are always â€Å"invited guests† in different places. So we decided to split our group on two smaller groups and to compare the experience received in Gucci store and in Celine which are situated in the heart of Monaco, near the Casino and Hotel de Paris. I will share with you the Russian experience. I asked my friend, she is from Russia, for some help in this mission. Our story was that we family couple came from Russia for my friend’s wedding and as we already bought a new skirt for my wife we need to buy a new bag, which must be one of the last collections. And the second part of our group was native French with two different scenarios in two stores. As we will see next we received a little bit different experiences. Gucci store audit Firstly we decided to audit one of the most famous brands in the world, Gucci. At 12. 00 we entered the store. Before entering the store, we noticed that the showcase was clean, with good lighting, but there were no goods exposed. Entering the store, I noticed that the main glass door was all in hand prints and it was just 12. 00. Going to the store and pretending a married couple, we were arguing about the fact that my wife has already a bunch of bags and for what reason she is looking for one new. Staff in the store noticed us at once and ran to the side waving their heads as a greeting. Only the guard who was near the enter greeted us in a very polite form. We were walking through the shop for 3 minutes and a half and it gives us a good opportunity to study the store. We noticed that the reception area was clean as it is required, but there were not enough light, it gives to the store a much groomed look. And also no music and even no fresh flowers in the store. After 3 minutes and a half we meat a sales person who greeted us and introduced himself as a David. He asked us a few open questions in order to know what we are looking for. After he listened our story he was interesting in our previous experience with Gucci brand. We pretend that we don’t know anything about Gucci. He told us some information about the brand about its uniqueness and heritage. After that David proposed a few bags, he explained the value of that model and brought all the colors for that model. Also he guaranteed that the model will be in a trend for the next few years. What was not really very good it’s a careless handling of the bag and he put them on one big heap. And what impressed me very much is that he even don’t show the inner part of the bag, on my opinion it is very important to know how it is inside the bah which you are going to buy for a big amount of money. As I was pretending a husband who is not really happy to buy a new bag, I asked about the discount, and I get an answer in very polite form that there is no discount at all in Gucci store in Monaco. My pretending wife was asking me to buy the bag she liked and I was strong on my opinion. So a after that dialogue with my wife he proposed to book the bag till the evening for the case if I will change my mind. This was very polite from his side. But he doesn’t accompany us to the door and didn’t offer to giva us a business card and to right down us into the customers database. Totally we spend in the store 26 minutes. So in conclusion I can say that the experience I have received together with my pretending wife was far different from the French experience of my group mates. Celine store audit The second we decided to audit was the Celine also situated in the heart of Monaco. Our story was the same, we were looking for a bag which will be good to my â€Å"wife’s† new skirt which we have bought for a wedding we are invited here in Monaco. The showcase was very clean with good exposition of some goods. When we entered the store we noticed staff talking together near the cash machine, although all of them greeted us in their store. The area of the class was very clean , there were enough light, giving a good look to the goods represented in the store. After a minute and 20-30 seconds of waiting we meat a vendor, she was Russian so we were able to speak on our native language. It impressed me very much, so I was ready to buy everything in that store. She was asking a lot of open questions, to get more information about our needs and it was great, because after that she proposed a few models which were facing all our needs. She was very listening, so it helps her to understand our needs. She explained everything about the product, how to clean it and how to use it to leave it in a new condition. Of course she valued the model and showed a few others and different colors. She knows the material and the price for that bag without looking anywhere. But what upset me she didn’t spoke about the brand, because we don’t know anything about that brand, except that it is a luxury and expensive brand. As the bag we liked the most she proposed to book it till the next day midday, so that we can think about purchasing it. She remains courtesy even in the case of not buying that bag. She put our names in database and proposed her help for any other matters. She accompanies us to the door and wish a good day for us. We spend in that store 23 minutes and the felling was like we spend there almost an hour, the experience we received in the Celine store was great dispute of some moments. Conclusion As our group was divided for two smaller groups in order to compare different experiences. As Russian group visiting the Gucci store we received almost a great experience. Points to improve, I would recommend to put some products on a showcases, it is needed to clean the entry glass door and if there is such a need to clean it every hour. They need to put more lights in the store, because it was too dark. Some fresh flowers will do only a good role and some soft music will be very great. And of course some training course for the staff. Celine experience was really great and there is nothing to speak about. I wish them to continue in that way. The experience we received during these audits was one of the greatest. We were participating in the process not just as a customer’s but almost as professionals who can notice almost everything in the store. Thanks to Ozzy Monaco for a great course.

Southwest Airlines Essay -- essays research papers fc

I.  Ã‚  Ã‚  Ã‚  Ã‚  Current Situation Following the Deregulation in 1978, a competitive price war ensued among the airline industry as a direct result of the new freedom for airlines to set their own fares as well as route entry and exits. This gave rise to the operating structure of the airlines as it exists today, consisting of the point-to-point system and the hub and spoke system. With this came the change of focus for major airlines to non-stop, cross-country routes in densely populated cities, which, in a regulated environment, would be profitable. This resulted in the obvious outcome of increased competition, thus lowering the average industry prices for non-stop cross country routes which were profitable. This caused operating costs to increase, narrowing the profit margins. During the mid 80’s, acquisition led to eight airlines capturing a disproportionate share of domestic traffic. Due to a recession and increasing fuel prices in the 90’s, bankruptcy and collapse were common to many carriers. As a direct result, new airlines were formed, and now position themselves as low fare, no frill airlines. As a culture, American consumers seem to follow one obvious trend; the need and desire for maximum safety. This trend has seen a rapid rise in the wake of 9/11, and seems to show no sign of a decline. This can be further observed in the form of advanced airport/airline security measures and regulations. In accordance with this, Southwest has always prided themselves on being the safest airline in the industry, adapting to the rapidly changing times. This has helped them soar over competition. A.  Ã‚  Ã‚  Ã‚  Ã‚   Industry 1. Industry Defined and Total Volume   Ã‚  Ã‚  Ã‚  Ã‚  Southwest exists and operates within the air travel industry in the United States; an industry which has traditionally been based on a point-to-point flight system. However, this industry has been redefined, evolving into a hub-and-spoke system which all airlines have adopted; all except Southwest. Hub-and-spoke flights, called feeder flights, are defined by long-haul, layover flights where consumers stop at a central hub city and can then either continue the flight on the same plane, or transfer onto a different plane flown by the same carrier. The point-to-point system, deployed by Southwest, is non-stop flights, called shuttle flights. Th... ...profit while other airlines dive into the red.† www.post-gazette.com/pg/05020/445078.stm. January 2, 2005. mars.acent.wnec.edu/~achelte/Theresa.htm. Maynard, Micheline. â€Å"Southwest Losing Its Immunity to Labor Conflicts of Airlines.† The New York Times. July 4, 2002. (C1). Okada, Bryon. â€Å"Airline: Wright law still wrong on long-haul flights.† Knight Ridder Tribune News. February 18, 2005. (1-3). â€Å"Sail the Ocean Blue with the Airline Cast and Crew; Customers Can Take a Cruise with their Favorite ‘AIRLINE’ Characters.† PRNewswire, February 14, 2005. Serwer, Andy. â€Å"Southwest Airlines: The hottest Hottest Thing in the Sky.† Fortune: February 23, 2004. â€Å"Southwest Airlines Expands Nonstop Flights Between Houston Hobby and Los Angeles International.† CNNMoney, February 3, 2005. Southwest Airlines Co. http://www.southwest.com. 2005. â€Å"Southwest Airlines Sends Hottest Fares Directly to customers’ Computer Desktops† PRNewswire-FirstCall via COMTEX, February 28, 2005. Training & Development. â€Å"Southwest Airlines charts a high-performance flight.† Alexandria: June 1995. Issue 6. (Vol 49-39). Yahoo! Finance. http://finance.yahoo.com/. 2005.   Ã‚  Ã‚  Ã‚  Ã‚  

Businesses and organizations Essay

â€Å"Businesses and organizations use various types of information systems to support the many processes needed to carry out their business functions. Each of these information systems has a particular purpose or focus, and each has a life of its own. This â€Å"life of its own† concept is called the systems development life cycle or SDLC, and it includes the entire process of planning, building, deploying, using, updating, and maintaining an information system. The development of a new information system involves several different, but related activities. These activities, or phases, usually include planning, analysis, design, implementation, and maintenance/support. In other words, SDLC is a conceptual model that guides project management in information system development.†(Wikibooks) The life cycle starts with preliminary investigation which all the available information needed for the system elements and allocation of the requirements to the software are gathered. Next is the analysis of the requirements. This involves the analyst understanding the functions of the software which is required for the system based off the gathered information. Then is the system design in which the analyst designs and finalizes the best suited design for the system. The difficult step of system coding or development comes next which is where the analyst translates the design and programs into code for the computer. After the previous steps next are the testing phase where the system is testing to see if it works as intended or not. Then is implementation where the system is given to the customer and feedback is returned to insure the program works as intended. And finally system maintenance is the last step, here the analyst insures the system remains working within the proper bounds and functions appropriately and fixes any problems. I think this relates to database development in a number of ways. One is how it starts, gathering information and finding the intent of the system. Next you must plan out how to set up the database, by determining the vital information. Then comes the minor details. You set up your database fill in some test information insure it works properly and make needed adjustments. Finally you implement your database design where in it works properly you merely maintain and fix any errors. 2. Look up â€Å"Requirement Analysis† on the web. What kinds of topic headin g do you find? I found headlines like â€Å"Business Requirement Analysis†,  Ã¢â‚¬Å"Software Requirement Analysis† and â€Å"Five common errors in requirements analysis (and how to avoid them)† References Wikibooks – Systems Analysis and Design/Introduction- Open book for an open world http://en.wikibooks.org/wiki/Systems_Analysis_and_Design/Introduction

The Grapes Of Wrath By John Steinbeck - 1806 Words

The Grapes of Wrath by John Steinbeck depicts the story of the fictional Joad family on their journey from Dust Bowl-plagued Oklahoma to California in search of work as well as the struggles they encounter along the way. The Dust Bowl in Oklahoma displaced many families, and these so called â€Å"Okies†faced discrimination and, in some cases, illegal mistreatment by landowners and even by government agencies such as the police. Due to the failure of federal, state, and local governments to adequately address both the repercussions of the Great Depression and the Dust Bowl natural disaster, victims of these tragedies were forced to help one another in order to survive. The onset of the Dust Bowl in 1931 negatively impacted the quality of life for nearly everyone if the affected area. Fertile farm lands were destroyed by drought and farmers were left with little means to support themselves or repay the loans for their farms. Bank foreclosures led to the loss of homes and the lack of employment opportunities drove families to seek jobs in other areas, such as California. Steinbeck was critical of the banks which displaced farming families and caused the mass exodus. One of the most important parts of the plight of the Joads is their situation leading up to the events of the Dust Bowl and Great Depression. The Joads, like many other, were able to be forced off the land because they were tenant farmers. Similar to a sharecropper, tenant farmers work land that is owned by someoneShow MoreRelatedThe Grapes Of Wrath By John Steinbeck Essay1622 Words   |  7 Pages The Grapes of Wrath John Steinbeck, widely viewed as one of the most finest and powerful American writer, born to a middle-class family in 1902 in the Salinas Valley of California. Steinbeck is a writer who often spoke for the people. The Grapes of Wrath is a great movie, published in 1939, filled with many universal truths and views on human nature and society, especially where class is concerned. In the article, John Steinbeck The Grapes a wrath: A Call to Action says, â€Å"Steinbeck’s novel showcasedRead MoreThe Grapes Of Wrath By John Steinbeck1075 Words   |  5 PagesKirsten Lloyd Mr. Eldridge AP Junior English 21 August 2014 Grapes of Wrath â€Å"Sometimes even to live is an act of courage.† (Seneca), In the 1939 novel, The Grapes of Wrath by John Steinbeck, the reader accompanies the Joad family as they struggle to escape the crippling Dust Bowl of the mid- 1930’s. 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The Grapes of Wrath is Steinbeck’s way to expound about the injustice and hardship of real migrants during the Depression-era. H e utilizes accurate factual information, somber imagery, and creates pathos, allowing readers connections to the Joad’s plightRead MoreThe Grapes Of Wrath By John Steinbeck1190 Words   |  5 PagesThe Grapes of Wrath April 14th, 1939, John Steinbeck published the novel, The Grapes of Wrath. The novel became an immediate best seller, with selling over 428,900 copies. Steinbeck, who lived through both the Great Depression and the Dust Bowl, sought to bring attention to how families of Oklahoma outdid these disasters. Steinbeck focuses on families of Oklahoma, including the Joads family, who reside on a farm. 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Set at the time of the Great Depression, the book most remarkably gives a descriptive account of the Oklahoma based sharecropper Joad’ poor family in the light of economic hardship, homelessnessRead MoreThe Grapes Of Wrath By John Steinbeck1064 Words   |  5 PagesThe Grapes of Wrath, originated from a John Steinbeck’s book, a legendary film that focus on a major point of American history. The story follows the Joad family on their journey to California trying to survive the hardships. This film, focus on the social problems of America like the Dust bowl, The Great Depression, and industrialism. The Grapes of Wrath was filmed in a journalistic-documentary style, which displayed the realism of the epidemic in the thirties. The thirties the period The Grapes